Press coverage in Modern Machine Shop Magazine

Modern Machine Shop is a monthly trade magazine focusing on manufacturing, the use of machine tools and related technology. It’s an important resource for professionals in the industry because it provides in-depth coverage of the latest trends, it gives expert insights, product information, networking opportunities and educational content.

We are very excited to see Hexagon’s Nick Zentil, Director of North American sales for ESPRIT CAM software quoted in a recent article talking about how digital twin technology improves machine efficiency.

Advanced machining centers are expensive to set up and run, so organisations need to make sure they’re getting the best return on the investment.

This article talks about how digital twin technology makes that possible by reducing errors and downtime. The thing is, not all digital twins are the same. Some are more comprehensive than others. When you’ve got complex machine tools like mill-turn machines, the complicated kinematics make it difficult to identify when there are opportunities to reduce the machining time. If you’re machining high volumes, reductions of just a fraction of a second add up to large improvements in efficiency.

Modern Machine Shop:

“For example, if a lathe has multiple turrets, and the simulation shows one turret idle while the other is cutting, the user has the chance to reorder operations to take advantage of that idle time”


Read the full article over at the Modern Machine Shop website and don’t forget to share with your social networks to join in the conversation.


  • Richard Baldwin

    Richard Baldwin is a global copywriter at Hexagon. He's spent 10 years in marketing departments in the UK and South America, with a focus on manufacturing companies. He holds a Pgrad Dip. from the Chartered Institute of Marketing and an MA Eng. Lit.

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