AM video series: What is the biggest hurdle to industrialising additive manufacturing?

While COVID-related supply chain issues shone a spotlight on additive manufacturing’s unique capabilities, there are still hurdles to overcome before the technology reaches a position of full industrialisation.

From developing connected digital workflows, to simply building awareness of additive manufacturing’s true potential among global manufacturers, challenges need to be addressed, and Hexagon is playing its part with the ‘I AM’ campaign. Launched at the key Formnext 2021 event in Germany, ‘I AM’ stands for Industrialising Additive Manufacturing, and highlights the wide range of solutions from Hexagon which combine to solve many issues faced by manufacturers seeking to harness the potential of AM in industrial-scale applications.

At Formnext, we took the time to speak with industry experts, including Maarten van Dijk, Director, Additive Center and Davide Sher, CEO and co-founder, 3Dpbm, to hear their thoughts on what factors need to be dealt with on the road to volume additive manufacturing. Check out the video below to gain some great insights on this topic:

We have also published a new whitepaper which provides a clear snapshot of where AM is right now and where it can be taken next with the introduction of smart manufacturing technology. Download it here and discover how Hexagon’s solutions can transform the industry and your manufacturing.


  • Volker Mensing

    Volker Mensing is the Director of Marketing & Communications at Simufact Engineering GmbH, a business unit of MSC Software, part of Hexagon’s Manufacturing Intelligence division. With a background in journalism and public relations specialising in manufacturing technology and IT, he has built a 20-year marketing career in the software and IT sector.

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